Camden Clark Medical Center

Camden Clark Medical Center, based in Parkersburg, WV, has been the Mid-Ohio Valley’s community hospital for over a century. As a member of WVU Medicine, Camden Clark is known for providing high-quality, comprehensive, state-of-the-art care. Their mission is to meet the health care needs of the community for a lifetime.

Our Approach

When two community hospitals with histories more than 100 years each merge into one medical center, it is news worthy. Auge+Gray+Drake and Jack Canfield teamed together to assist in the announcement to the community and development of the rebranding strategy. It launched with a carefully crafted campaign of earned media, paid advertising and employee relations. Community outreach campaigns followed as Auge+Gray+Drake helped to reposition the two hospitals into Camden Clark Medical Center.

 What started as public relations support for a merger announcement of two hospitals, Camden Clark became a valued partnership. We worked closely with the internal marketing team while developing marketing campaigns for the various service lines, advancements and brand marketing.