After rebranding was established, overall and targeted messages were developed for both broad audiences and key constituents in order to ensure that all voices were reinforcing the same core values through all communications channels.

AGD+ provided the university with creative design and production of collateral materials, a promotional and partnerships strategy and a communications and media plan – all corresponding to a master calendar developed to track all tactics, objectives, audiences, channels and timing. We continue to collaborate with UC to monitor and execute the plan and define and measure its success.