When two community hospitals with histories more than 100 years each merge into one medical center, it is news worthy. Auge+Gray+Drake and Jack Canfield teamed together to assist in the announcement to the community and development of the rebranding strategy. It launched with a carefully crafted campaign of earned media, paid advertising and employee relations. Community outreach campaigns followed as Auge+Gray+Drake helped to reposition the two hospitals into Camden Clark Medical Center.
Camden Clark Medical Center
Rebranding, Brand Launch Campaign Marketing, Long-Term Strategic Planning