Camden Clark Medical Center

Camden Clark Medical Center

Camden Clark Medical Center, based in Parkersburg, WV, has been the Mid-Ohio Valley’s community hospital for over a century. As a member of WVU Medicine, Camden Clark is known for providing high-quality, comprehensive, state-of-the-art care. Their mission is to meet the health care needs of the community for a lifetime.

Our Approach

When two community hospitals with histories more than 100 years each merge into one medical center, it is news worthy. Auge+Gray+Drake and Jack Canfield teamed together to assist in the announcement to the community and development of the rebranding strategy. It launched with a carefully crafted campaign of earned media, paid advertising and employee relations. Community outreach campaigns followed as Auge+Gray+Drake helped to reposition the two hospitals into Camden Clark Medical Center.

 What started as public relations support for a merger announcement of two hospitals, Camden Clark became a valued partnership. We worked closely with the internal marketing team while developing marketing campaigns for the various service lines, advancements and brand marketing.

CLIENT

Camden Clark Medical Center

OUR TASK

Rebranding, Brand Launch Campaign Marketing, Long-Term Strategic Planning

REBRANDING CAMPAIGN

Camden Clark Memorial Hospital and St. Joseph’s Hospital in Parkersburg, WV turned to Jack Canfield and AGD+ to assist in the announcement to the community and development of the rebranding strategy. 

Used Skills

Rebranding
Brand Launch Campaign Marketing
Long-term Strategic Planning