After an initial needs assessment, Auge + Gray + Drake first refreshed the company’s branding with an updated logo and accompanying message and marketing strategy, integrating the updated branding into its website.
In order to introduce the new branding to existing markets and expand its audience into new marketplaces, AGD+ produced a package of television spots and billboards, carefully planning geographic and demographic exposure through a targeted campaign.
Print advertising pieces were also developed, ranging from simple brand/identity posters and flyers to an information-dense, yet reader-friendly company brochure offering specific information to both business and consumer audiences about the company’s many customized insurance product offerings.
The Health Plan is a not-for-profit community health organization delivering customer-focused insurance products and services with an emphasis on managed care and pro-active health management.
Branding, Logo and Identity Development, Creative Development and Production, Media Planning, Public Relations, Internal and External Communications (including B2B and B2C)
The Health Plan is a company in a state of expansion, particularly in its West Virginia markets. Additionally, national health insurance markets are in a state of rapid transition, requiring constant attention to both internal and external communications.